Spikes Asia was inspiring and an eye opener for me.
It was a great experience for me.
Honestly the first day of Spikes, I dun quite understand what some of the speakers were talking about.
I guess its because Im not really exposed to this kind of things yet.
However, I did learn a few stuff like in source and out source of talents.
The first day was mostly about advertising how to get the consumers attention and how various brand companies and agencies work.
The day ended well with a stand up comedy at the end.
Indeed it was hilarious by Papa CJXD
Day 2 was more interesting as I can somehow relate to the seminar more.
The second day was more on the topic of how companies get creative and tips to creativity.
One tip was storytelling, making your advertisement storyline base to attract viewers.
Easier for viewers to relate to.
'Audience don't fall in love with plots but with characters.'
I agree as I m an audience myself and I do have favourite characters.
Like Hawkeye frm Avengers, Hermione Granger from Harry Potter, etc.
Another saying presented by one of the speakers, which I agree totally with was
'There is no courage without fear'
In life, there is always fear but it depends how you overcome it, tat is wat they call courage.
Applying to advertising, one have to try breaking the comfort zone n do something crazy instead.
Various advertisments were showcased and some really did inspire me.
Day 3 was superb. Got to attend the Spikes Asia Awards Ceremony!!
The funny thing was we jus went there with our 'smart casual'.
when we saw all the other big shots, dress in suits and gown.
We were like "....ok..." haha.
The awards ceremony was one of my fav part of this Event.
Saw many great works tat inspired me, the moment i reached home, i went to rewatch the ads. xD
I find it interesting when people from around the world gathered here and have talks, sitting at seminars.
The funny thing is that every speaker is frm a diff country and thus, various accent can be heard.
haha Interesting to watch n hear though.
Well, the event was kinda for all the big shots companies
I dun see much students there so we were kinda the 'attraction' there.
HAHA. I mean where ever we walked, people kinda stared at us.
Maybe Im too cute. HAHAHAHA
guess I should wear a shirt saying "I know I'm cute. Stop looking"
Overall, it was an amazing experience n I thank TSA for letting me have this opportunity to attend Spikes Asia 2012. ^^
Tats all abt Spikes Asia~
Ja~ Anyoung~
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